Community Manager just got more powerful
Community Manager just
got more powerful
By Amy Joffee
Product Marketing Manager
March 15, 2022
With Community Manager, brands have been able to find and hand-select their most passionate, trusted experts and communicate with them in real-time. This feature has allowed brands to poll, gather insights and build authentic relationships with their best brand advocates.
Communities can help you manage any kind of unique group of members that you’d like to form, from VIP groups to pro programs, grassroots programs, influencers, product recommenders, rep groups or anything in between. Now, we’re taking Communities to the next level with the addition of the Campaign Manager.
Introducing Campaign Manager for Communities
With the recent launch of Campaign Manager, it’s easier for brands to engage with their community members on a more personal level than ever before. The Campaign Manager integrates seamlessly with the existing Community Manager, providing a new level of agency to build and launch your own activity campaigns and specialized education & seeding campaigns that empower members to advocate on your behalf both on and off the platform.
So, what kinds of campaigns can you create?
The term ‘campaign’ can feel broad. In case you’re new here, historically, campaigns were solely built with the help of our award-winning Studios team. Now, we are offering you the ownership and flexibility to build your own brand campaigns suited to your specific needs.
Let’s break down the different types of campaigns you can create, launch, and monitor for Communities.
Education & Seeding Campaigns: Educate experts about your latest products and reward those who pass your lessons.
Activity Campaigns: Exclusive to the Community Manager, you can select members to participate in any number of unique activities. Challenge them to complete a mission, track their completion, reward engagement, and leverage the assets you’ve collected along the way. Include an activity requirement on any campaign where you’d like proof of completion.
Activities can include (but are not limited to):
Post content to social media
Attend or advertise events
Upload user-generated content such as blogs, videos or product reviews
Easily engage your community
With the Advocacy Platform at your disposal, in under just 30 minutes, you can easily start your first community of brand advocates and grow engagement over time. Whether your community is designed to provide exclusive access and discounts or a robust ambassador experience, the Community Manager makes it easy to engage your members.
Incentivize your community by rewarding their participation with your campaigns. Leverage 1:1 communication with top-performing community members to build relationships and make your most important advocates feel like the brand insiders they are.
Measure analytics and performance
Analytics and reporting are right at your fingertips with the Advocacy Platform. As campaigns launch, run and conclude, you can view reports for sales, education over time, campaign engagement and activity.
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Combine the power of Communities and Campaigns to get the most out of your investment in customer relationships.
If you’d like to hear more, please contact your Account Executive. New to ExpertVoice? Learn how to get started today.