ACTIVATE is thrilled to announce that our platform now integrates with TikTok and Twitch, empowering our clients to work with creators from these emerging influencer channels.
An Overview of the Platforms:
TikTok, a short-form, video-sharing app, allows users to create and share 15-second videos, on any topic. TikTok was born after merging with an app called Musical.ly in 2018. Now, the platform reports having 800 million monthly active users worldwide and is the third-most downloaded app globally (Source).
Twitch is the world’s leading live streaming platform for gamers, boasting 2.2 million average daily broadcasters, and 15 million average daily Twitch viewers. This platform isn’t just drawing the attention of new users, they’re keeping their attention. On average, Twitch users watch 95 minutes of content on the platform per day (Source).
The ACTIVATE Integration:
With this new feature, influencers will be able to easily connect their TikTok and Twitch profiles to their ACTIVATE profile, allowing ACTIVATE users to see a variety of information about their following and presence on each respective channel. We have already seen a large subset of our opted-in influencer community sync their TikTok and Twitch accounts to our platform.
Below is a snapshot of some of the data we’ll be able to showcase on an influencer’s profile:
- Display Name, Bio, Avatar
- Follower Count
- Total Likes
- Average Likes
- Average Shares
- Total Videos
- TikTok Video Content (Including likes, shares, comments, thumbnail, and description with hashtags)
- View Counts
- Total Followers
- Total Subscribers
- Total Views
- Average Views
- Twitch Video Content (Including title, description, thumbnail, views, and duration)
In addition to TikTok and Twitch, the ACTIVATE Platform has integrations with all major social channels, including Instagram, Facebook, YouTube, Pinterest, SnapChat and Twitter.
Any questions on this feature or want to learn more about ACTIVATE? Send us a note at firstname.lastname@example.org or go to try.activate.social/contact-us.
ACTIVATE is a fully end-to-end influencer marketing platform, covering influencer discovery, program workflow, measurement, and analytics. The platform consists of an opt-in network of 150,000+ vetted and authenticated influencers. Pinpoint niche groups by leveraging our geo-targeting and micro-survey capabilities or dive in deep with our curated networks of creators. Notably, the networks span a diverse variety of influencers including ‘vegan foodies’, ‘outdoor enthusiasts’ , ‘bohemian stylistas’ (and more!). Need a hand? Leverage ACTIVATE Studio, our in-house team of influencer strategists to build out and execute custom influencer initiatives.