5 Tips for Successful Holiday Influencer Marketing Campaigns
Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean that the holiday season is…
Tag: traackr
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Introducing Traackr’s Budget Optimization Toolset: Aligning Influencer Marketing Investments with Impact
The last few years have seen a significant increase in influencer marketing investments. In 2019, $8 billion dollars was spent on the practice and this…
5 Key Questions to Ask When Choosing an Influencer Marketing Platform
Influencer marketing is one of the most rapidly growing fields in marketing for good reason: 90% of buyers trust peer-based recommendations. As social media occupies…
What to Include in an Influencer Contract [Free Download]
Commissioning an influencer for their content requires a legal contract. Why? To ensure there are no miscommunications, and to protect both your brand’s and the…
4 Influencer Marketing Learnings from Hailey Bieber’s Viral Trends
Glazed Donut Nails, Latte Makeup, Strawberry Girl, Cinnamon Cookie Butter Hair… Hailey Bieber and her team have caused some buzz in the influencer marketing industry…
Hot take: AI Might Scale Your Influencer Program, But Damage Trust
While artificial intelligence (AI) is not new, the advent of ChatGPT 3 in November 2022 has brought it to the forefront of marketer’s minds in…
How Much Do Rising and Top Influencers Make?
Rising and top influencers have proven to be powerful partners for brands. They bring a level of authentic and creative storytelling that can help bolster…
August ’23 Influencer Program Insights: Drunk Elephant, Huda Beauty and Armani Beauty
Below is the August 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty trends, in-depth analyses of successful…
3 Tips for Nurturing an Influencer Program and Community
The new influencer marketing focus? Building community. Although the term “community” might be overused, the actual practice of strengthening your creator relationships has proven to…
AIC & Traackr: Influencer Income Trend Report
What would it take to close the income gap in the creator economy? We partnered with the American Influencer Council (AIC) to drive awareness and…