5 Tips for Successful Holiday Influencer Marketing Campaigns
Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean that the holiday season is…
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Halloween decorations are starting to appear and Mariah Carey’s Christmas album has already been released – that can only mean that the holiday season is…
The last few years have seen a significant increase in influencer marketing investments. In 2019, $8 billion dollars was spent on the practice and this…
Influencer marketing is one of the most rapidly growing fields in marketing for good reason: 90% of buyers trust peer-based recommendations. As social media occupies…
Commissioning an influencer for their content requires a legal contract. Why? To ensure there are no miscommunications, and to protect both your brand’s and the…
Glazed Donut Nails, Latte Makeup, Strawberry Girl, Cinnamon Cookie Butter Hair… Hailey Bieber and her team have caused some buzz in the influencer marketing industry…
While artificial intelligence (AI) is not new, the advent of ChatGPT 3 in November 2022 has brought it to the forefront of marketer’s minds in…
Rising and top influencers have proven to be powerful partners for brands. They bring a level of authentic and creative storytelling that can help bolster…
Below is the August 2023 edition of our Beauty Leaderboard Newsletter where we provide monthly data-backed insights on rising beauty trends, in-depth analyses of successful…
The new influencer marketing focus? Building community. Although the term “community” might be overused, the actual practice of strengthening your creator relationships has proven to…
What would it take to close the income gap in the creator economy? We partnered with the American Influencer Council (AIC) to drive awareness and…
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